customer segment

customer segment
марк. потребительский сегмент (одна из групп клиентов (потребителей) в структуре клиентов фирмы или потребителей определенного товара, в которой клиенты объединены по определенному признаку; напр., клиенты, использующие продукт в целях конечного потребления)

Англо-русский экономический словарь.

Игры ⚽ Поможем написать курсовую

Смотреть что такое "customer segment" в других словарях:

  • Customer Cost — refers not only to the price of a product, but also encompasses the purchase costs as well as use costs and post use costs. Purchase costs mainly consist of the cost of searching for a product, gathering information about it and obtaining it. The …   Wikipedia

  • Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… …   Wikipedia

  • Customer Demand Planning — (CDP) is a business planning process, that enables sales teams (and customers) to develop demand forecasts as input to service planning processes, production, inventory planning and revenue planning.[1] Contents 1 Definition of CDP 1.1… …   Wikipedia

  • Customer Information Control System — (CICS) ist ein Transaktionsmonitor von IBM. CICS ist unter den /390 Großrechner Betriebssystemen z/OS (MVS) und VSE sowie, in modifizierter Form als Encina Erweiterung, unter Windows NT, OS/2, AIX, HP UX, Sinix, Solaris sowie Digital Unix… …   Deutsch Wikipedia

  • segment — ▪ I. segment seg‧ment 1 [ˈsegmənt] noun [countable] 1. ECONOMICS a part of the economy of a country or of a company s work: • The shipbuilding segment has reported higher earnings. • Within the health care segment, pharmaceuticals sales increased …   Financial and business terms

  • Customer-Driven Pricing — A method of pricing in which the seller makes a decision based on what the customer can justify paying. Customer driven pricing is not simply what the consumer is willing to pay, but reflects the value of the product or service from the consumer… …   Investment dictionary

  • Segment of One — Unter One to One Marketing (alternativ 1:1 Marketing) versteht man das individuelle Zuschneiden einer oder mehrerer Marketing Maßnahmen auf jeden Kunden mit Hilfe statistischer Verfahren. Das Ziel lässt sich mit Individualisieren statt… …   Deutsch Wikipedia

  • Market segment — A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. A true market segment meets all of the following criteria: it is distinct from other segments… …   Wikipedia

  • Chemical, Tire, and Process (CTP) Industry Segment — is a critical component of the manufacturing space that processes raw materials into finished goods and intermediate products. The CTP Industry Segment is central to the economy and its goods and services are used directly by consumers (tires,… …   Wikipedia

  • Price discrimination — or price differentiation[1] exists when sales of identical goods or services are transacted at different prices from the same provider.[2] In a theoretical market with perfect information, perfect substitutes, and no transaction costs or… …   Wikipedia

  • Digital strategy — In the fields of strategic management, marketing strategy and operational strategy, digital strategy is the process of specifying an organization s vision, goals, opportunities and initiatives in order to maximize the business benefits digital… …   Wikipedia

Поделиться ссылкой на выделенное

Прямая ссылка:
Нажмите правой клавишей мыши и выберите «Копировать ссылку»